In the context of affirmative action Goal is
government-speak for racial or sexual quotas, targets, or goals.
To have an affirmative action "goal" is to have a quota for hiring the right numbers of people who appear on the government's approved list of historically disadvantaged.
No amount of government "spin control" can hide the fact that a goal is a racial or sexual quota! And, being based solely on race and/or gender, such quotas (oops, excuse us, we mean "goals") are clearly illegal and unconstitutional.
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